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Cookie Policy

Last updated: 22 September 2023

This Cookie Policy ("Cookie Policy" or "Policy") applies to the websites operated by or otherwise provided to you by (respectively, the "Site/s", and "Saasguru", "us" or "we"). By accessing and using the Site, you consent to the use of cookies, as described in this Policy.

We expressly reserve the right to modify this Policy from time to time. If there are any material changes to this Cookie Policy, you will be notified via the Site/s. We encourage you to periodically review this page for the latest information on our privacy practices.

Your continued use of the Site constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue the use of the Site or to adjust your browser's settings to refuse cookies.

This Cookie Policy is an integral part of our Privacy Policy, and the terms and definitions we used and explained in the Privacy Policy will have the same meaning in this Policy. The Policy delves into:

  • The nature of cookies
  • The types of cookies active when you access the Site
  • The manner in which third parties implement cookies on the Site
  • Choices available to you concerning cookies
  • Information on Interest-Based Advertising
What Are Cookies?

A cookie is a modest text file stored in your web browser, enabling the Site or a third party to recognize you as a visitor (not specifically as an individual). The purposes for which cookies might be employed include (1) enabling certain site functions, (2) offering analytics, (3) retaining your preferences, and (4) facilitating ad delivery and behavioral advertising.

Cookies can be categorized as either session cookies or persistent cookies. A session cookie is automatically deleted when you close your browser, whereas a persistent cookie remains until its set expiration or until you remove the cookies from your browser. The expiration timelines for cookies vary; some may last a few minutes, while others might persist for extended periods. Cookies originating from the website you're currently on are termed "first-party cookies," whereas those set by other entities are labeled "third-party cookies."

Often, cookies are employed in conjunction with a pixel tag on the Sites. Pixel tags (alternatively known as web beacons or clear GIFs) are typically transparent images integrated into a website. Pixels, when used in tandem with cookies, assist in evaluating visitor behavior on websites accessed via the services. For instance, Saasguruor its business affiliates might use pixel tags to monitor Site interactions or to discern referrals from our Site to partners. Pixels can also be utilized for retargeting, as detailed in the Privacy Policy, or for other interest-based advertising, as elaborated on in section 5 below.

What purposes do cookies serve when I use the Site?

Upon accessing and/or using the Site or engaging with our services, Saasguru or a third party might place several cookies in your browser. Certain cookies will be activated only when you utilize specific features or opt for particular preferences, while others may serve longer-term objectives in line with our Privacy Policy.

Each cookie serves one or more of the following functions:

  • Essential Cookies: These first-party cookies enable functionalities on the Site, such as: (i) staying logged in, or (ii) processing purchases.
  • Analytics Cookies: These cookies gather insights on how the Site is being utilized, aiding us in enhancing its features and reporting on our accomplishments. We might also employ analytics cookies to trial new advertisements, web pages, or functionalities to gauge user responses. These can be either first-party or third-party cookies.
  • Preference Cookies: These first-party cookies remember your preferences on the Site.
  • Ad Targeting Cookies: These third-party cookies, often referred to as "behavioral" or "targeted" advertising cookies, are set by advertising platforms or networks with two primary aims: (i) to display and monitor the performance of ads, and (ii) to allow ad networks to serve ads that might resonate with your online activities.
How do third parties use cookies on the Sites?

Third-party entities, such as analytics services, third-party vendors, or advertising networks, commonly utilize cookies to gather user data anonymously. They might use this data to gain a deeper understanding of users' actions on the Site and other sites they might have accessed subsequently.

What are my cookie options?

If you are averse to the use of cookies or certain kinds of cookies, you have the option to modify your browser's settings. This will allow you to delete cookies that have been previously set and to reject new cookies.

For detailed guidance on how to achieve this, please refer to the help section of your browser. However, it's vital to note that if you decide to delete or reject cookies, you may encounter limitations in accessing certain features we provide, face difficulties in saving your preferences, and some of our pages might not be displayed correctly.

You also have the choice to opt out of third-party cookies by adhering to the guidelines mentioned in the privacy policies of these third parties.

How to manage cookies?

As highlighted in our Cookie Policy, cookies enhance your experience on our Site and services. If you opt to disable cookies, certain parts of our Site might not function as intended.

How to turn off behaviorally targeted advertising cookies:

If you have reservations about behaviorally targeted advertising cookies (which curate advertisements based on your interactions with the Website and other sites), users located in the European Union can navigate to Similarly, users in the US can refer to to gather more information.

How to enable and disable cookies using your browser

Google Chrome

  • Click the three dots icon on the browser toolbar >> Select Settings >> Click 'Advanced' >> In the "Privacy and security" section, click the 'Site settings' button >> Choose 'Cookies and site data'

  • To enable cookies: Select 'Allow sites to save and read cookie data', this will enable both first-party and third-party cookies. If you wish to allow only first-party cookies, turn on 'Block third-party cookies'

  • To disable cookies: Turn off 'Allow sites to save and read cookie data'

  • For more nuanced control over cookies in Chrome, refer to this page from Google:

Microsoft Internet Explorer 6.0, 7.0, 8.0

  • Click on 'Tools' at the top of your browser window and select 'Internet Options' >> Navigate to the 'Privacy' tab

  • To enable cookies: Set the slider to 'Medium' or below

  • To disable cookies: Move the slider to the top to block all cookies

  • For a more detailed understanding of cookie settings in Internet Explorer, refer to this page from Microsoft:

Microsoft Edge

  • Click on the three dots button on the toolbar, then select Settings >> Scroll down and click on 'View advanced settings' >> Navigate to the 'Cookies' section, here you can choose to either 'Don't block cookies' (which is the default setting), or 'Block only third-party cookies' >> After making your selection, restart Edge for the changes to take effect.

Mozilla Firefox

  • Click on 'Tools' at the browser menu and select 'Options' >> Navigate to the Privacy & Security panel

  • To enable cookies: Tick 'Accept cookies and site data'

  • To disable cookies: Untick 'Accept cookies and site data'

  • For a comprehensive understanding of cookie management in Firefox, please visit this Mozilla page:


  • Click on 'Menu' at the browser toolbar and choose 'Settings' >> Navigate to 'Advanced' and select 'Privacy & security'

  • To enable cookies: Tick "Cookies"

  • To disable cookies: Untick "Cookies"

  • Opera offers a range of options concerning cookie management. For an in-depth guide on cookie settings in Opera, please visit:

Safari on OSX

  • Click 'Safari' on the menu bar and then select 'Preferences' >> Choose the 'Privacy' tab

  • To enable cookies: In the 'Cookies and website data' section, choose 'Allow from websites I visit'

  • To disable cookies: Select 'Always block' in the same section

  • Safari provides various cookie-related settings for a more tailored browsing experience. For further details on cookie management in Safari, you can refer to Apple's official guide:

All Other Browsers

For guidance on managing cookies, kindly access the "help" function in your browser or get in touch with the browser's provider.

Managing Your Cookies

The default setting for most browsers is to accept cookies automatically. As outlined above, you can adjust these settings to either block cookies entirely or to notify you when they are being deployed to your device.

Please be informed that disabling the cookies Saasguruuses may influence your online experience. This could mean that you might not be able to access specific sections of the Site or that the personalized content and information normally provided during your visit might be unavailable.

Interest-Based Advertising

We and third parties participate in interest-based advertising facilitated by vendors, aiming to display advertisements and personalized content that we and other advertisers believe will captivate you. When third parties utilize cookies or similar technologies for these services, Saasguru doesn't govern the application of this tech or the ensuing data for online, mobile, or email advertising and isn't accountable for the practices or policies of such third parties.

For inquiries about our Cookie Policy, reach out to us via contact us page.

Third-Party Cookies


Various products and features provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") are employed by us.

Google Analytics

  • Saasguru utilizes the analytics tools of Google Analytics. This tool employs "cookies", which are text fragments stored on your device, assisting the website in gauging your interaction. The data formulated by the cookie concerning your website usage (inclusive of your IP address) gets transferred and archived by Google on servers based in the United States. 

  • It's noteworthy that Google Analytics is enriched with the code "gat._anonymize();" on our site to ensure the collection of IP addresses remains anonymous (often referred to as IP-masking).

  • When IP anonymization is activated, Google abbreviates the last segment of the IP address for nations within the European Union and other members of the European Economic Area agreement. Only under rare circumstances does the complete IP address transmit to Google servers in the USA where it's then abbreviated. Acting on Saasguru's directive, Google utilizes this data to evaluate your site interactions, generate reports on site dynamics for site administrators, and offer other services related to site interaction and online activity. Google will not amalgamate your IP address with any other of its stored data. While you can decline the application of cookies via your browser's settings, be mindful that this might hamper the full operability of this site. Moreover, to impede Google's gathering and usage of data (encompassing cookies and IP address), you can download and install the browser plug-in available at

  • To opt-out from Google Analytics, you can click the following link. An opt-out cookie will be placed on your device, barring the future gathering of your data during website visits:

  • Disable Google Analytics

  • For a deeper understanding of usage terms and data privacy, visit or On this site, the Google Analytics code is augmented by "anonymizeIp" ensuring IP addresses are collected anonymously (also referred to as IP-masking).

Google Dynamic Remarketing

  • We utilize Google Dynamic Remarketing to promote Saasguru across the Internet, especially on the Google Display Network. Dynamic remarketing shows ads based on the sections of our websites you've browsed using a cookie on your web browser. This cookie neither identifies you nor allows access to your computer or mobile device. Its function is to signal other websites, "This user explored a certain page, hence display ads relevant to that page." Google Dynamic Remarketing enables us to enhance our marketing strategies, ensuring the ads you see resonate with your preferences.

  • If you prefer not to view ads from Saasguru, you can opt out of Google's cookie usage by accessing Google's Ads Settings. For a deeper understanding, consider perusing Google's Privacy Policy.

Google Ads

  • We employ Google Ads to advertise Saasguru across the Internet, predominantly on Google search. 

  • If you'd rather not view our ads, consider opting out of Google's cookie usage by navigating to Google's Ads Settings. For comprehensive details, explore Google's privacy policy.

DoubleClick by Google

  • DoubleClick leverages cookies to present interest-centric advertisements. These cookies record which ad you've been exposed to in your browser and if you've engaged with a website via an ad. The cookies don't gather personal data. If interest-based ads aren't your preference, opt out of Google's cookie use via Google's Ads Settings. Dive deeper by checking out Google's Privacy Policy.


We incorporate retargeting tags and Custom Audience sourced from Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, "Facebook").

Facebook Custom Audiences

  • Within the realm of interest-aligned online advertising, we deploy the tool Facebook Custom Audiences. Consequently, a non-reversible, non-personal checksum (hash value) derived from your usage patterns is crafted. This hash value can be relayed to Facebook for evaluative and promotional activities. The gathered data encompasses your interactions on Saasguru (e.g., navigation tendencies, accessed subsections, etc.). Alongside, your IP address is relayed for geographic ad targeting. Crucially, the data shared with Facebook remains encrypted and is anonymous to us, which means we don't have access to individual users' personal information.

  • For intricate details about Facebook's privacy measures and Custom Audience, review or If you're averse to data collection via Custom Audience, it can be deactivated here.

Facebook Conversion Tracking Pixel

  • This tool allows tracking of user actions post-clicking on a Facebook ad, leading them to a service provider's site. It enables the assessment of Facebook ad efficiency for statistical and market-oriented research. The acquired data is kept anonymous, implying we can't access the personal data of specific users. Nevertheless, Facebook stores and processes this data. Based on our current understanding, Facebook can interlink this data with your Facebook profile, utilizing it for their promotional activities, consistent with Facebook's privacy policy found here. Facebook Conversion Tracking also facilitates Facebook and its associates to project ads to you both on and off Facebook. A cookie is stored on your device for these operations.

  • Your usage of the website signifies your consent to the data processes associated with the incorporation of the Facebook pixel. If you wish to retract your consent, click here


We employ Hotjar Ltd (Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe) to gain a deeper understanding of our users' requirements and to enhance the service and experience Saasguru offers. Hotjar is an essential tool that provides insights into our users' experiences (for example, the duration they spend on specific pages, which links they prefer to click on, what they like and dislike, etc.). This crucial feedback enables us to curate and maintain our service.

Hotjar leverages cookies and other technologies to gather information about our users' activities and their devices. This data includes the device's IP address (processed during your session and stored in an anonymized form), device screen size, unique device type identifiers, browser specifics, geographic location (limited to country), and the language choice to display our website. Hotjar compiles this information in a pseudonymized user profile on Saasguru's behalf. Contractually, Hotjar is not allowed to sell any data collected for us. For more intricate details, consider visiting the 'about Hotjar' section on Hotjar's support site.


We incorporate technology solutions from Outbrain, Inc. (Offices at 39 West 13th Street, 3rd floor, New York, NY 10011, Attn: Legal Department, "Outbrain") within Saasguru's framework to track page views and clicks. This empowers us to refine our advertising strategies targeting users with shared interests.

To opt out of Outbrain's data collection during your visit to an Outbrain-enabled site, click here (opt-out button). For a comprehensive perspective, peruse the Outbrain Privacy Policy.


Technologies from Taboola, Inc. (Offices at 1115 Broadway, 7th fl., New York, NY, 10010, "Taboola") are integrated on Saasguru to monitor page views and clicks. This strategic move helps us optimize our advertising campaigns targeting users with mutual interests.

To prevent Taboola from gathering your data during a visit to a Taboola-affiliated site, click here. For a deeper dive, check out Taboola's Cookie Policy.


Saasguru incorporates solutions from Gemini, Inc. (Offices at 701 1st Ave., Sunnyvale, CA, 94089, "Yahoo") for tracking page views. This initiative aids in refining our advertising campaigns for users with shared interests.

If you wish to prevent Gemini from collecting your data during your visit to a Gemini-enabled site, click here. For an extensive viewpoint, refer to the Gemini Privacy Policy.

New Relic

We have integrated tools from New Relic, Inc. (Offices at San Francisco HQ 188 Spear St., Suite 1200 San Francisco, CA USA 94105, "New Relic") on Saasguru for monitoring our site's applications. This ensures the identification and rectification of any browser-related issues, consequently enhancing our online service delivery.

You can prevent New Relic from gathering your information by utilizing the "do not track" settings on web browsers. For an in-depth understanding, explore New Relic's Privacy Policy.


Technologies from Invoca, Inc. (Offices at 419 State Street Santa Barbara, CA 93101, "Invoca") are employed within Saasguru to refine our phone-centric advertising campaigns, ensuring both its quality and accurate billing.

For an exhaustive perspective, delve into the Invoca Privacy Policy.

A few of Saasguru's platforms integrate the following cookies:

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